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PUREOLOGY

Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. Color care without compromise is the POWER OF PUREOLOGY. Customized, high-performance formulas created while caring for the planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, they strive to make women feel beautiful with good-for-you hair care.

 ALL ABOUT HIGH-QUALITY PERFORMANCE

  • See. Smell. Touch.
  • Decadent textures. Captivating fragrances. Rich, creamy lather.
  • Experience beauty through the senses. These fragrances and textures are designed to take you on unique sensorial journeys, with the finest ingredients for an extraordinary color care experience like no other.

Not able to make it into the salon? We’ve got you covered!

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SMOOTH PERFECTION 

Smooth Perfection is a smoothing hair care system that provides frizz control and manageability for frizzy, color-treated hair. This system contains sulfate-free, 100% vegan formulas, and is formulated with camellia and shea butter, and a signature aromatherapy blend of cocoa, marshmallow accord and woody.

  • SHAMPOO
  • CONDITIONER
  • HEAT PROTECTANT SMOOTHING SERUM 

PURE VOLUME

Pure Volume is a lightweight volumizing hair care system that adds body, fullness and airy movement to flat, fine color-treated hair. This system contains sulfate-free, 100% vegan formulas, and is formulated with wheat protein and eucalyptus leaf extract, and a signature aromatherapy blend of pink grapefruit, wild rose and cedarwood.

  • SHAMPOO
  • CONDITIONER

STRENGTH CURE

Strength Cure hair care system fortifies and repairs damaged, processed color-treated hair. This system contains sulfate-free, 100% vegan formulas, and is formulated with strengthening protein keravis and antioxidant astaxanthin, and a signature aromatherapy blend of raspberry, peach and water flowers

  • SHAMPOO
  • CONDITIONER
  • SUPERFOOD TREATMENT MASK
  • MIRACLE FILLER

STRENGTH CURE BLONDE

Strength Cure Blonde is a toning hair care system that neutralizes and strengthens brassy, damaged, lightened and color-treated hair. This system contains sulfate-free, 100% vegan formulas, and is formulated with strengthening protein keravis, antioxidant astaxanthin and purple orchid, and a signature aromatherapy blend of pear, rose and sandalwood

  • SHAMPOO
  • CONDITIONER

HYDRATE 

Hydrate hair care system deeply moisturizes, softens and protects dry, color-treated hair. This system contains sulfate-free, 100% vegan formulas, and is formulated with jojoba, green tea and sage to leave hair nourished and healthy

  • SHAMPOO
  • CONDITIONER
  • SUPERFOOD TREATMENT MASK
  • SOFTENING TREATMENT

HYDRATE SHEER

Silicone-free, lightweight formulation of Hydrate that softens and nourishes fine dry, color-treated hair

  • SHAMPOO
  • CONDITIONER

STYLE + PROTECT

Style + Protect is a professional styling system formulated specifically for color-treated hair and all hair types. This system is infused with natural oils, extracts and our exclusive ANTIFADE COMPLEX® to protect hair from heat damage, color fade and environmental stressors while delivering brilliant shine, touchable hold and effortless salon style.

LOCK IT DOWN HAIRSPRAY- Non-dulling, fast-drying, hairspray with maximum hold and radiant shine

REFRESH & GO DRY SHAMPOO- Non-drying dry shampoo spray that absorbs oil while adding movement and light texture

BEACH WAVES SUGAR SPRAY- Non-drying, non-fading texture spray that creates tousled waves

MESS IT UP TEXTURE PASTE- Medium hold styling paste that provides flexible control with soft texture and shine

SHINE BRIGHT TAMING SERUM- Lightweight serum that adds shine, smooths frizz, and tames flyaways

LEVITATION MIST- Menthol-infused formula elevates hair with 24 hours of weightless volume with heat protection

WEIGHTLESS VOLUME MOUSSE- Conditioning mousse provides weightless volume, heat protection, and shine

#1 BEST SELLING COLOR FANATIC MULTI TASKING LEAVE-IN SPRAY

Multitasking leave-in treatment with 21 benefits that primes hair for heat, detangles, protects from damage, and adds shine from root to tip.

PRIME

  1. Helps preserve color vibrancy
  2. Excellent leave-In conditioner
  3. Instantly detangles
  4. Makes blow-drying easier
  5. Moisturizes parched hair
  6. Helps smooth hair fiber
  7. Weightlessly conditions
  8. Primes Hair For Styling

PROTECT

  1. Helps prevent split ends
  2. Helps prevent breakage from brushing & combing
  3. Helps strengthen the hair fiber
  4. Protects against heat damage
  5. Helps protect from external aggressors

PERFECT

  1. Smooths out hair surface
  2. Creates silkiness
  3. Helps seal hair cuticle
  4. Reduces dryness
  5. Controls frizz
  6. Reduces static
  7. Refreshes hair for restyling
  8. Adds shine